The Practical Beginner’s Guide to User Research

 

Know the techniques, processes, and useful tools for user research & usability testing. Focused on everyday design practice.

Source: The Practical Beginner’s Guide to User Research

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What Facebook’s New Audience Optimization Means for Your Brand | Simply Measured

Facebook recently launched Audience Optimization, “an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.” Photo from Facebook But what does this mean for your brand’s Facebook content? It’s More Likely to Reach the Right People One of the new features within the Audience Optimization feature is called Preferred Audience. This feature allows you to add interest tags to content to help Facebook connect people with the topics and subtopics that are most likely to engage them. These tags prioritize, uniquely for each person, the topics that are most likely to interest them. What this means for your brand: Invest time in exploring the interest tags available to you and experiment with different tags and different combinations of tags to understand how your engagement is affected depending on your usage. It Won’t Be Wasted on the Wrong People The Audience Restrictions feature gives

Source: What Facebook’s New Audience Optimization Means for Your Brand | Simply Measured

Engage and Delight Your Users with Empty States –

A few years ago, I was midway through a trip around the globe and had a stopover in an airport I’d never visited before. I was about 20 hours into my journey, tired, hungry, and in desperate need of sleep. Unfortunately, my flights had all been delayed, and the airport had essentially shut down. My […]

Source: Engage and Delight Your Users with Empty States –

Is lean UX relevant to the enterprise? – diginomica

Lean UX is a different way of approaching UX design. But can it help to solve Enterprise UX dilemmas? Here’s a review with some key UX tips.

Source: Is lean UX relevant to the enterprise? – diginomica

The False Tradeoff Between Customer Experience And Customer Privacy – Content Science Review

How would you answer if every company you dealt with asked you this question: “Which is more important to you? Customer experience, or your privacy?”

Source: The False Tradeoff Between Customer Experience And Customer Privacy – Content Science Review

Why We Need Storytellers at the Heart of Product Development | UX Magazine

Storytellers help build cohesiveness in products and within teams.

Source: Why We Need Storytellers at the Heart of Product Development | UX Magazine