Category Archives: Digital and Social media

Twitter taught Microsoft’s AI chatbot to be a racist asshole in less than a day | The Verge

Source: Twitter taught Microsoft’s AI chatbot to be a racist asshole in less than a day | The Verge

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Instagram is Finally Giving Marketers Analytics Tools That Are Useful – Social Media Week

You’ll be able to see where your followers are located, their gender, age, as well as post analytics such as impressions, reach, website clicks, and follower activity.

Source: Instagram is Finally Giving Marketers Analytics Tools That Are Useful – Social Media Week

Twitter to Stop Counting Photos and Links in 140-Character Limit – Bloomberg

Twitter Inc. is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages.

Source: Twitter to Stop Counting Photos and Links in 140-Character Limit – Bloomberg

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5 Things to Consider for Content Curation

Content curation is a simple concept often considered by many as “too easy to do,” yet many miss the mark…

Let’s be clear about the mission of content marketing: to use content to reach, engage, and build trust with your audience so that when they’re ready to bu

Source: 5 Things to Consider for Content Curation

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Decentralized Content Marketing: The Latest Trend We Need to Face

Learn why content marketing is becoming increasingly decentralized — and what to do about it.

Source: Decentralized Content Marketing: The Latest Trend We Need to Face

What Facebook’s New Audience Optimization Means for Your Brand | Simply Measured

Facebook recently launched Audience Optimization, “an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.” Photo from Facebook But what does this mean for your brand’s Facebook content? It’s More Likely to Reach the Right People One of the new features within the Audience Optimization feature is called Preferred Audience. This feature allows you to add interest tags to content to help Facebook connect people with the topics and subtopics that are most likely to engage them. These tags prioritize, uniquely for each person, the topics that are most likely to interest them. What this means for your brand: Invest time in exploring the interest tags available to you and experiment with different tags and different combinations of tags to understand how your engagement is affected depending on your usage. It Won’t Be Wasted on the Wrong People The Audience Restrictions feature gives

Source: What Facebook’s New Audience Optimization Means for Your Brand | Simply Measured

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The False Tradeoff Between Customer Experience And Customer Privacy – Content Science Review

How would you answer if every company you dealt with asked you this question: “Which is more important to you? Customer experience, or your privacy?”

Source: The False Tradeoff Between Customer Experience And Customer Privacy – Content Science Review

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