Twitter Inc. is making a major shift in how it counts characters in Tweets, giving users more freedom to compose longer messages.
Content curation is a simple concept often considered by many as “too easy to do,” yet many miss the mark…
Let’s be clear about the mission of content marketing: to use content to reach, engage, and build trust with your audience so that when they’re ready to bu
Facebook recently launched Audience Optimization, “an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.” Photo from Facebook But what does this mean for your brand’s Facebook content? It’s More Likely to Reach the Right People One of the new features within the Audience Optimization feature is called Preferred Audience. This feature allows you to add interest tags to content to help Facebook connect people with the topics and subtopics that are most likely to engage them. These tags prioritize, uniquely for each person, the topics that are most likely to interest them. What this means for your brand: Invest time in exploring the interest tags available to you and experiment with different tags and different combinations of tags to understand how your engagement is affected depending on your usage. It Won’t Be Wasted on the Wrong People The Audience Restrictions feature gives